Marico Innovation Foundation

Impact stories

Project type: Research to Production

Challenge: To create a web series of films to bring forth innovations that transform India in all spheres of life

Marico Innovation Foundation (MIF)
Incepted in 2003, MIF is a not-for-profit organization in India executing the CSR for the parent company Marico Ltd.  MIF briefed team Thatzit on 3 films – Agrostar, Gorilla fans, and Chakr

Agrostar (Film)

Agrostar is an app focused on data-driven solution finding that delivers agricultural products to the remotest locations and provides customized solutions to farmers in India. For generations, agriculture in India has had a traditional approach. Indian farmers lack access to valuable data and support on its usage. AgroStar’s “direct to farmer” app is a unique agri-tech platform that solves for this challenge. Take a look at how AgroStar is the end-to-end solution provider for farmers in India.

Gorilla (Film)

Our premiere episode of #MIFTalkies features the ‘Gorilla Fan’: India’s most energy efficient fan, an innovation by ex-IITians Sibabrata Das and Manoj Meena, founders of Atomberg Technologies.

Chakr Shield (film)

Chakr Shield helps combat the grave threat of air pollution and recycle the captured pollution particles into usable ink. They have developed the world’s first retro-fit emission control device for diesel generators.

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