Taj Green Cove Resort & Spa Kovalam

Activities Map

Project Type: Repositioning and Experience map

Curator: Sachin Puthran
Challenge: To identify a unique differentiator for the Kovalam property and create a new visual metaphor for guest experience map.
Solution: An initial Reccee involved meeting various stakeholders and understanding who we are as a brand and what are the challenges that we face vis-a-vis the competition. The curator also sensed the different energies within and around the property. This showed up as an insight of positioning the luxury resort into space where you experience the power of the ocean, the calmness of the lagoon and the inclusiveness of nature on a hillock.
Step 1 A recce video, shot on iPhone served as a starting point into the visualization of the unique spaces.
Music Courtesy: Mayuresh Adhikari
Step 2 was to plot the entire property using a GPS tracking device and create an accurate map of the property and tagging all the clusters of cottages and experience zones.

Step 3 was to commission custom illustrations to create a unique metaphor for representing various spaces. Integrating the same into a single visual map transformed the entire experience for the guest.

These maps were then installed at vantage points within the resort.

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