Type: Role play films
Product feature videos
Challenge: Develop a series of films for various products of Asian Paints with role play and multi-language editions
Solution: The brand managers provide us with a brief and the target audience. From there, we take off producing a script that connects to the target audience. The approach of role play and vernacular adaptations enable the film to reach their TG across India.
We also develop infographics based animation films for certain products that speak to architects and consumers.
Brand collaterals and communication for such brands are designed in consistency to the primary film.
We develop innovative treatments like 3d stereography and 7 screen projection AV’s for their conferences.