5 sessions ~ 1hr each ~ Zoom
ABOUT KETKI TEWARY
A sum of many parts, I believe everything is the power of an idea. My creative journey of the last 22 years has seen me straddle Advertising, Design, Radio, Films, and Teaching. A new age creative nomad, my wanderings take me from one art form to another always attempting to discover more about myself through my experiences.
BRAND CREATIVE CONSULTANT
VISITING FACULTY: MIAMI AD SCHOOL, NMIMS, AND ISDI
CREATIVE DIRECTOR: FCB ULKA AND DMA
SUCCESSFUL RJ WITH RADIO CITY 91.1
CATEGORY OF WORK: DESIGN
WHO CAN ATTEND: Art School student, Semi-professional, Professional
AGE: 18 years and above
One will get an in-depth understanding of the brand, consumer, and target audience. We will also learn about the process from ideation to implementation of the concept, along with brainstorming techniques to come up with advertising and brand campaigns for the accurate Target Audience and have the desired result in brand building.
In-depth understanding of the consumer and Target Audience Brand mining Ideation process and implementation Prototypes and examples of successful and not so successful campaigns Quick exercises and assignments to aid experiential learning
UNDERSTANDING THE BRAND AND TARGET AUDIENCE
DECODING THE BRIEF
EVALUATION OF SUCCESSFUL CAMPAIGNS