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WRITING FOR BRANDS
GUNJAN PAI
5 sessions ~ 1hr each ~ Zoom
ABOUT GUNJAN PAI
Gunjan is inspired by people who have bright ideas to make our world a better place. She believes that She is a bridge to carry their message through to their audience. Building her own copy writing studio has sharpened her creative vision to deliver that. It has brought a greater purpose, contribution, and fulfillment to everything she does.
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Founder, Copylove Communications
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Two-times Jury at Effies 2019 & 2020
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Fully-sponsored woman scholar at Goldman Sachs 10,000 Women by IIM, Bangalore 2020
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Woman leader at Avanti Young Women Leadership Program 2020
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Speaker at Times of India Edutainment Show 2018
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A jury at Hexcode Indiefolio Awards 2017
WORK
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futura-lt-w01-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(13,33,48,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(13,33,48,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(13,33,48,1)"},"responsive":false,"targetItemSize":405,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":257,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":872,"galleryHeight":259,"scrollBase":0}}
WORKSHOP DETAILS
CATEGORY OF WORK: DESIGN
WHO CAN ATTEND: Beginner, Semi-professional, Professional
AGE: 20 - 30 years
ABOUT WORKSHOP
The course will begin with an overview of why brands need power-writing today. It is how a brand converses with the world and is hence very critical and it speaks the right language and tone of voice. Then we will delve deeper into how writing varies between different media and formats because people consume it differently. We will end by studying some of the finest and most resilient brands in action.
MODULES
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WHAT IS WRITING FOR BRANDS: UNDERSTANDING BRAND LANGUAGE
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WRITING FOR THE OFFLINE MEDIA
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WRITING FOR THE ONLINE MEDIA
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WRITING FOR DIFFERENT FORMATS: SOCIAL MEDIA, BLOGS, ARTICLES, & MORE
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BEST BRANDS IN ACTION: CASE STUDIES
OTHER WORKSHOPS
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