The idea was to build the ‘VFS’ brand on a B2C level, across visa applicants and traveler
Increase equity of the VFS brand and make it more consumer-centric, widening reach and segments.
Enhance customer relationships by promoting our value-added services
Create a personal and emotional connect of the brand with applicants/customers
Business Travellers, Students and Leisure Travellers
Co-relate travel experience of Wildlife to the services of the brand.
In Times of India – April 2018
Mumbai Mirror – April 2018
CLIENT VFS Global