Shuddh Doodh

PACKAGING DESIGN

 

SHUDDH DOODH

Based out of Lucknow, this was an interesting project to develop the packging design for this Milk brand. Traditionally rooted and based on competition from local brands, the idea was to be different and contemporary with the new age yet traditional buyers. The entire range of packaging was developed by team Thatz it with various adaptations.

Old Packs

Reinventing packaging for Shuddh products.

MILK

Creating a graphic language.

Color coding for product category.

Flowing Design throughout the pack.

All Packs.

DAHI

Creating a graphic language.

Colour coding for product catagory.

Dahi Packs.

All re-designed Packs.