Thatz it is a full-fledged creative solutions company, with a thriving body of work in the fields of Films, Animation, Design, Art and Technology.
As a Creative company, we have adopted the Sigma triangle to enable Perfection in our approach and processes. Our strategic thinking and immense focus on research and creativity has ensured that Team Thatz it is all geared to take on crucial and significant brand communication and innovation projects.
We'd like to showcase some of our case studies and recent projects across various verticals, and we hope that you enjoy watching them as much as we enjoyed creating them.
Perfection. Our only endeavour. Thatz it.
Thatz it Animation Showreel: The Animation team at Thatz it has full-fledged capabilities in 3D modeling, realistic virtual set design, 2D & 3D animation and so on. With a range of exciting projects for a number of clients, animation is one of the key areas of expertise for Thatz it. A small sample of some of our work is shown above.
Thatz it Film Showreel: The Film team at Thatz it has end-to-end capabilities in-house, right from scripting and pre-production to shooting and post-production. Depending on the kind of film in question, we also believe in collaborative partnerships to execute our films. A small sample of our diverse clientele and the vast variety of the kind of films we execute can be seen in the showreel above, which contains some of our recent work.
CASE STUDY - ExplorIndya
Explorindya is a travel designing company that believes in preserving the Planet. Their travel design aims at sharing the passion for travel and discovery, while continuously creating a sense of regional ecological awareness, the showcasing of ethic and tribal lives, ancient regional art-craft forms and efforts to sustain the livelihoods that depend on them. True to their positioning, our technology and design team create a customised automated module for a unique web based itinerary planning.
Vivanta by Taj delivers premium hotel experiences with imagination, energy & efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality. Vivanta revels in a spirit that presents the normal with an unexpected twist. Instalife is an unique experience that was created using analog photography manifested into a space installation design and a custom microsite.
Chrome Pictures was founded in 2004 by young and enterprising entrepreneurs Hemant Bhandari, Amit Sharma and Aleya Sen Sharma. They built their reputation through excellence, innovation and creativity. They were looking for a website that reflects their brand personality. The team at Thatzit developed a custom interface that matches the profile and personality of the company.
The Marathon group was founded in 1969 and has till now provided homes for more than 4000 families, retail space for 400 retailers and offices for 350 businesses with over 80 projects delivered. One such new project was Marathon Futurex, in the business capital Mumbai. Our film team crafted this film with meticulous details and finesse.
CASE STUDY - Zandu Pancharishta
Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable brand called Zandu Pancharishta is a unique Ayurvedic Digestive Tonic enriched with the goodness of Ayurvedic herbs and ingredients. Squirkle productions produced the film and our VFX team created the entire CG sets and compositing to create a clean film.
Instalife Gallery - Installation of Bioscope & Typo wall
Introducing the magic of Analog photography where the guests at the Vivanta Gurgaon can click pictures with the provided analogue cameras and preview the same through the bioscope. The same images can be seen on www.vivantainstalife.com a microsite that captures the analog experience of capturing the places and moments around Delhi and Gurgaon.
Squirkle Productions shot a film against a chroma background. A realistic 3D environment of a bridge and city lights were then created by our 3D animators, and was composited with the live shoot with parallax effect.
The Gateway Explore Map
For its launch of new properties, our graphic design team created an illustrated map that blends well with the brand language. The map was then packaged in an interesting envelope to suit the Pop-Art style layout.
Vivanta by Taj, Whitefield Bangalore - Pinwheel
To launch the Installation Art Gallery titled 'The Great Escape', this collateral in the form of a turn-down card was designed, to invite the guests to view some unique technology-driven installation art exhibits titled as Speaking Tree, Catch Me If You Can, Eco Soul and Signs of Life.
When it comes to creating unique brand identities, our design team thinks multi-platform and creates logos that translate well across various media, be it films, website, print, events and interactive. View Slideshow
Emami City - Walkthrough
Squirkle Productions scripted a walkthrough for a prestigious real estate client. Our 3D modelling and texturing team created an exciting, one-of-a-kind, multi-layered cinematic look for the walkthrough.
Asian Paints - SmartCare
Dramatized role play & demonstration videos for the launch of a new range of products: A comprehensive four-day shoot that involved capturing the testing and application procedures of a new range of products launched by Asian Paints, which was then weaved into a scripted role play scenario to create a connect with the target audience. The film also included simple, stylized animation to highlight product features.
Vivanta by Taj, Coorg - Secrets of a Rainforest microsite
The 180 acres of rainforest property had many interesting facets that the client wanted to reveal like a secret. Our technology team developed a feature that allows loading sound and images of the forest based on the system time. The entire design was customised to break the regular blog-like approach.
24 Tirthankars - A 3D Stereography Project for Ujjain Museum
Based on the research provided, our 3D team modelled the 24 Tirthankars and generated particle system-based environments and rendered for true stereoscopic 3D projection and viewing experience.
Vivanta by Taj, Coorg - Conservatory
An old hut was transformed internally into a conservatory depicting the rich history, livery, folk tales, flora-fauna and artefacts of the Coorg culture. The project involved space design, installation, illustrations and execution at location.
Shobhana Desai Productions - Theatrical Logo Animation
The animation team executed a beautiful logo formation that was inspired by an amalgamation of fire and water, which was rendered at cinematic resolution for theatrical projection. The highlight was the realistic simulation of water and fire.
Vivanta by Taj, Connemara, Chennai - Living Wall
This installation narrates the legacy and history of the Imperial times and the impact of Lord Connemara in shaping Madras into the thriving megapolis now known as Chennai. Our Installation team created 3D models, etched historic maps and presented the entire wall as a story from history.